SMART (Society for Marketing of Artisans and Rutal
Things) is leading exporters of handerafted leather footwear and for domestic
market. SMART is promoting handerafted footwear under its own brand name
MOJARI,
the only big brant name in handerafted
footwear promoted on prime channels of print and electronic media. Established
in 2003 as a joint intervention of UNDP and FDDI (Footwear Design and
Development Institute, Govt. of India), SMART is engaged in the promotion of ethnic
products in India and abroad as it is a non profit making body purely for the
promotion of artisans and their craft.
Govt. of India thru SMART provide platform to artisans for promoting their
craft and skills by improving product and production through training of
standardization, designing and free of cost distribution of local inputs. SMART
persist in carrying out the policy of "Client and Quality First".
We emphasize scientific management, technical
progress quality control, Creativity, high comfort level, efficiency and
complete customer satisfaction by
witch we have won the trust of our clients both home and abroad.
The Society is supplying the products at very low
cost as if does not charge any profit and establishment expenses. it is the cost
of leather and the price pay to artisans, which is demanded from the buyers. The
society is sustaining itself as it is getting grant from the Govt. of India to
promote these products and to purchase certain critical inputs, which are being
distributed to the artisans free of cost. The costs of these materials and other
inputs have not been put into the costing. Govt. is also funding for design
innovations, advertisements and other promotional activities. Due to this
support of Govt. the "Mojari" which cost 15-16 USD are being sold at much lower
prices.
As the demands
of our product have grown over the past few years, we have correspondingly
upgraded and extended our manufacturing capabilities by support of Govt. of
India. Mojari is only handerafted footwear that is so comfortable, trendy,
available in latest designs, using natural leather non-hazardous to health,
maintaining high technological standards of quality control guarantee the high
quality and accuracy of all the components.
For "Mojari" production we are using high quality
material to avoid any type of skin allergy more importantly we good cushions in
safe and high quality material on top and back for best of foot comfort using to
avoid any itching feeling to wearer. This is the main reason Mojari has high
repeat value and people love to wear again and again.
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